Analytics Co. hit with consumer lawsuit following FTC action

By Hailey Konnath (September 7, 2022, 11:02 p.m. EDT) — Mobile app analytics provider Kochava Inc. is facing a proposed class action lawsuit accusing it of illegally selling geolocation information about mobile users, a lawsuit which comes amid its battle with the Federal Trade Commission.

Plaintiff named David Greenley said Kochava collected and sold his precise geolocation data – which was associated with visits to “sensitive locations” – without his knowledge or consent, according to the complaint filed in federal court on Tuesday. California. Greenley pointed to the recent FTC complaint, claiming that Kochava is accused of collecting a wealth of information about consumers and their mobile devices and then selling personalized data…

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