Apple App Store Review: (NASDAQ:AMZN) Inc. AMZN The shopping app has long been the most popular, but thanks to new Prime member benefits, Amazon’s Prime Video app has taken the top spot in the rankings. Apple Inc. AAPL App Store last week.

What there is to know: The Prime Video app is usually found outside the top 50 in the “Top Free Apps” section of the App Store. It was ranked 46th in early September, according to data from SimilarWeb.

The 2022 NFL season officially kicked off with a Thursday Night Football game on September 8. The Amazon Prime app actually trended down in the App Store until September 14.

The second Thursday Night Football game took place the following day and was the first game in which Amazon had exclusive broadcast rights.

After signing a deal worth around $1 billion a year, Amazon has exclusive rights to Thursday Night Football games through 2033 and it seems to be paying off immediately.

Prime averaged 13 million viewers for its first live broadcast, according to Nielsen data.

The Prime Video app saw an increase in download volume and usage on game day, pushing the app up the App Store rankings. It was ranked third on match day and took first place in the iOS App Store the following day.

Why is this important: The Prime Video app is trending lower again after last week’s spike, but another Thursday Night Football game featuring the Pittsburgh Steelers and Cleveland Browns kicks off tonight at 8:15 p.m. ET.

“By all accounts, Thursday Night Football on Prime Video was a resounding success,” Jay Marinevice president of Prime Video and global head of sports, wrote in a memo to staff on Monday.

Related Link: Amazon Scores During Thursday Night Football: What the NFL Rights Deal Means for Prime

Marine also noted that Thursday Night Football was the most-watched night of prime-time content in Prime Video history and he confirmed that the game led to strong sign-ups for Amazon Prime.

“Top three times for US Prime listings in Amazon’s history – including Prime Day, Cyber ​​Monday and Black Friday.”

AMZN Price Action: Amazon has a 52-week high of $188.11 and a 52-week low of $101.26.

The stock lost 1.04% in Thursday’s session, closing at $117.31, according to Benzinga Pro.

Photo: Flickr Stock Catalog.

Lance B. Holton