Apple expands analytics and other features available to podcasters

Today, in a post on the Apple Podcasts for Creators webpage, Apple announced an expansion of the podcast analytics it offers, which podcasters can sign up to use on Apple Podcasts Connect.

Apple is adding a new metric called Followers, the term Apple uses to describe listeners who subscribe to a free podcast. The company already provides analytics that track listener count, engagement, and plays. Still, Followers might give podcasters considering offering a paid version of their podcast an idea of ​​its potential audience. The new stat will be available next month from the Analytics tab of Podcasts Connect and can be viewed for 60 days, a week, a month, or all the time.

Apple will also provide a graph showing the total time a show has been listened to during a chosen time period and the percentage of those listeners who tune in to the show. A graph of a show’s subscribers over time and subscriber gains or drops will also be available in the Trends tab.

Until now, subscription podcasts had to be downloaded as WAV or FLAC files and processed on Apple’s side before being available to subscribers. Podcasters can now download MP3 versions of their shows instead, which is a welcome change. We offer a subscription version of AppStories on Apple Podcasts. While producing a WAV version of each episode wasn’t a burden, uploading such a large file and waiting for it to be processed on Apple’s servers was one of the few sticking points in the process, so I’m Glad that was eliminated.

If you offer podcasts to subscribers through Apple Podcasts, Apple has also added new customization options for subscription banners in the Apple Podcasts app. Finally, for podcasters looking for help setting up a podcast and subscription, the Apple Podcasts team is available to provide direct assistance.

It’s nice to see Apple continue to evolve its subscription offerings. I don’t pay much attention to metrics, but I know that for some podcasters they are crucial in attracting publicity. Yet over longer periods of time, analytics like the ones Apple will offer next month should make it easier to spot audience and listening trends, even if only from the Apple Podcasts slice of the audience of a show.

Lance B. Holton