BinDawood Holding to Acquire Stake in French Influencer Marketing Agency

Saudi retail conglomerate BinDawood Holding has entered into exclusive negotiations for the potential acquisition of a majority stake in Ykone.

Ykone is a subsidiary of the TF1 group, through its wholly-owned subsidiary, Future Technology Retail (FTR).

The TF1 group is a French leader in content production, publishing and distribution. The potential transaction will be undertaken through a French subsidiary to be incorporated by FTR, BinDawood Holding said in a statement to Tadawul.

Ykone is an international influencer marketing agency, with an exclusive technology offering, focused on travel, beauty, fashion and luxury brands. They are present in Europe, Asia, the United States and the Middle East.

It provides end-to-end strategy, talent management, content production and monitoring services to over 200 leading brands across the globe, including the MENA region.

When an acquisition agreement is reached, both parties will continue the regulatory and legal process to complete the acquisition procedure. The respective shareholders will be informed of any future developments in this respect.

BinDawood Holding owns two unique retail chains, BinDawood and Danube, with a grocery retail chain footprint of 78 stores in 15 cities in Saudi Arabia. Recently, the group published its financial results for the first quarter of 2022.

According to the company’s statement, revenue for the first quarter of 2022 was SAR 1,175.2 million, up 4.5% from the same period last year. On a sequential basis, revenue increased by 11.2%, compared to SAR 1,057.1 million in the fourth quarter of 2021.

Meanwhile, in March, the company bought a controlling stake in e-commerce app developer and manager International Applications Trading Co for an upfront payment of SAR 107.5 million ($28.7 million) that could increase based on future profitability milestones.

Read: Saudi grocer BinDawood buys majority stake in online developer

Lance B. Holton