Ecommerce Product Releases: September 18, 2022

Here is a list of product releases and updates for mid-September from companies that provide services to online merchants. There are updates on live shopping, email marketing, warehousing and distribution, sustainable last mile logistics, e-commerce platforms, and cryptocurrency payment options.

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E-commerce product launches

Bluehost launches new commerce features for WordPress. Bluehost, a WordPress hosting provider, has launched new features to start an online store. The brand new offering will simplify using WordPress for eCommerce by integrating YITH WooCommerce plugins. Merchants can then accept payments, sell in multiple marketplaces, schedule appointments, ship customer orders, print labels, and add advanced features such as gift cards, wishlists, customer account pages, etc

bluehost

Amazon announces new service for supply chain challenges. Continuing its multi-year investment in warehousing and distribution, Amazon has introduced a feature that allows sellers to use new facilities specifically designed for bulk inventory storage and automated distribution. Amazon Warehousing & Distribution is a pay-as-you-go service designed for inventory management, supply chain challenges, and operational efficiency.

BigCommerce expands crypto ecosystem with BitPay and CoinPayments. BigCommerce has announced strategic partnerships with cryptocurrency players BitPay and CoinPayments. BitPay allows sellers to accept a variety of cryptocurrencies, including Bitcoin, Ethereum, Dogecoin, Bitcoin Cash, Shiba Inu, Wrapped Bitcoin, Litecoin, XRP, and five US dollar-pegged stablecoins. CoinPayments allows merchants to accept real-time global payments from over 100 cryptocurrencies, including Bitcoin, Ethereum, and Litecoin, with a low processing fee of 0.5%.

GoBolt launches sustainable same-day and next-day parcel delivery. GoBolt, an environmentally conscious first-party supply chain network, has launched a small parcel delivery service in Canada and the United States – powered by a fleet of electric vehicles in partnership with EcoCart, a sustainable technology. With its expansion into small package delivery, GoBolt will now pick up, consolidate, sort and deliver small packages from e-commerce brands. In addition, GoBolt will offer same-day and next-day shipping within metropolitan service areas, optional contactless delivery, and SMS delivery tracking and truck tracking app.

Screenshot of the GoBolt homepage.

GoBolt

Amazon launches free email marketing features for sellers. Amazon has introduced new features in its customer engagement tool to help sellers increase the reach of free email marketing. Sellers can now expand beyond brand followers when sending marketing emails to their most loyal buyers. Amazon Tailored Audiences allows sellers to monitor the impact of their email marketing campaigns with performance and reporting metrics, such as open rate, click-through rates, emails delivered, rates deactivation, sales and conversion. Custom Audiences are currently in beta. Amazon plans to make it available to all US sellers in early 2023.

Threedium and SharpEnd are teaming up to prepare the consumer brand metaverse. UK-based Threedium and SharpEnd have joined forces to enable brands to deliver “metaverse-ready” connected experiences. Among these experiences will be the ability to unlock digital twins of physical products with a simple touch or scan of embedded QR codes or NFC tags as well as the ability to tokenize products and enable storytelling in 3D or augmented reality.

Bambuser launches live shopping worldwide. Bambuser, a live streaming provider, has introduced Bambuser Plus, a unit dedicated to supporting retailers in all aspects of live shopping. Bambuser Plus includes an integrated retail strategy, creative and production services, influencer marketing, education and training.

Screenshot of the Bambuser Plus homepage.

Babuser More

Amazon is introducing marketing features to help sellers use Buy with Prime. Amazon announced new marketing features that allow direct-to-consumer sellers to reach engaged shoppers and drive sales on their own sites. Amazon is piloting the features as part of Buy with Prime, a new program that allows sellers to offer Prime shopping benefits to non-Amazon shoppers. Participating sellers can showcase their DTC products with a new Buy with Prime page on their own store or a customizable storefront on Amazon. Sellers can then direct buyers to these DTC products using customizable ads called Sponsored Brands. Sellers receive a Buy with Prime badge to include in their marketing.

Wix introduces tools to manage creator portfolios. The new Wix Portfolio is a product for designers, artists, photographers, and other creators to showcase their work. With various customizable layouts suitable for multiple industries and professions, creators can match the look of their brand in a simple and structured way, allowing them to get their work online quickly. The feature also supports project collections, allowing easy navigation for larger portfolios.

Light data launches the “Insights” tool with the acquisition of Market Beyond. Bright Data has acquired e-commerce insights provider Market Beyond, adding digital shelf analytics to its data offerings through a new division, Bright Insights. This tool will provide retail brands, marketplaces and manufacturers with the ability to get reliable, quality web data and essential business information in one place. Brands can then create strategies based on this information to improve performance.

E-commerce platform Logicbroker launches B2B offers. Logicbroker, a curated marketplace and drop-shipping e-commerce platform, has announced the release of its suite of B2B products. Logicbroker’s B2B offerings are built around supply chain visibility and market and drop ship capabilities. The Company’s B2B marketplace and drop-shipping products focus on automating front-end order tracking. Logicbroker’s cloud platform manages information on stock availability, price stratification, shipments, supplier performance, and more.

Screenshot of a Logicbroker B2B supply chain visibility web page.

Logicbroker B2B

Lance B. Holton