Facebook and Instagram roll out personalized ‘Year in Review’ features – TechCrunch

Meta, formerly known as Facebook, has rolled out “Year in Review” features for Facebook and Instagram. On Facebook, users can share their personalized “Year Together” card, which highlights the friends, feelings, places and people that mattered most to them in 2021. The new feed experience reflects the year of people on the platform and turns it into a shareable card. The new feature is available worldwide from today and will be available until December 30.

On Instagram, users can share a personalized year-end “Playback” time capsule in their IG Story. The feature leverages the story archive, so users can customize and select up to 10 stories to share with their followers. To be eligible for this feature, users must have published more than three stories this year or have activated the Stories Archive. The platform will offer you posts to read, but you will also have the option to choose what you want to share. Users will see a message in their Instagram feed inviting them to create their own reading. The new functionality will be available to users for several weeks.

Image credits: Instagram

In previous years, Instagram users have created their own version of a year-end feature where they would post their top nine images in a photo grid. This year, Instagram is offering its users an in-app method to create shareable year-end content.

The new features of Facebook and Instagram are fully customizable so that users can add or remove content and posts of their choice. Meta notes that these two features will be rolling out over the next few days to all users around the world.

The launch of the new features comes as shareable year-end recaps have become increasingly popular thanks to Spotify’s Annual Wrapped Experience which is shared widely on social media every year. Facebook and Instagram join many other digital giants looking to emulate popular functionality by posting their own versions. For example, Reddit this week rolled out personalized recaps with statistics on user habits; Meanwhile, Snapchat is also set to launch its “Year End Story” this month.

Lance B. Holton