From ed-tech to gaming, Indian female entrepreneurs are adding real value to their businesses
Doubtnut has over 10 million downloads on Google Play Store, catering to students, especially in small towns, who want to find answers to math and science problems. But the journey has been anything but easy, especially for a female entrepreneur and developer.
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Tanushree Nagori, who started the app in 2016 with her husband Aditya Shankar, said she was often scared at the start of fundraising. She also didn’t know how she would be perceived as a co-founder. But the couple realized they had to use technology to help students solve their doubts and do it on a large scale. “Today we are the app with the highest number of DAUs (daily active users) due to solving this most important use case. Students can click on the question image and get the video solution automatically. This helps us answer more than 100 million questions per month,” Nagori said. The broader goal now is to scale up their presence by offering content in more regional languages, he said. -she adds.
Nagori is not alone in finding success with such apps that solve specific problems and is one of many women entrepreneurs who, according to Sapna Chadha, VP, Marketing, Google India and Southeast Asia, are “grabbing the opportunities to build, create and innovate”. on digital – as entrepreneurs, creators and developers.
Ayushi Sinha’s is another success story. Her Alippo Learning, a live skilling platform for Indian women, has crossed over a lakh of downloads. The biggest success is the fact that it claims more than 60,000 paying users. “We provide a live upskilling platform for Indian women to learn, grow and build their business from home,” she said, adding that her app helps women upskill in everything from cooking to sewing and makeup with live lessons and practical lessons.
Renuka Jallapuram, meanwhile, relied on her skills as a software developer to embark on her entrepreneurial journey. His Slink.io may just be a new version of the once popular Snake game, but has seen over 50 million downloads and is popular with users around the world. “While the United States and Japan are our most profitable audience bases, in terms of downloads, we are seeing maximum traction from Germany, France, Japan, China, Russia and from Brazil,” the CEO of Flying Caps Technologies told indianexpress.com.
Jallapuram started her business in 2019, just before the pandemic hit, and as Covid-19 impacted their growth, she had to freeze hiring for a while. Things are looking up now and the business is planning to expand. “We are constantly improving our games based on the pulse of the public and will look to launch new games in all categories,” she said, noting how Google Play has also helped her better understand their games with knowledge. more in-depth from the public.
Jallapuram is convinced that the industry needs more female game developers. And Christelle D’cruz, co-founder and managing director of Pune-based SuperGaming, agrees. “Globally, 45% of all gamers are women, but only 18% of them make games. That’s something we want to see change,” said D’cruz who is in the business. since 2009.
“Our games like Silly Royale, which has over 17 million players, tend to approach that number in terms of player base – in fact, a large vocal part of the community, as well as its content creators, are also women,” D’cruz added. His company is behind hit titles like Maths vs Zombies and MaskGun, an Indian-made battle royale game that has surpassed 60 million downloads. They also have Silly Royale, a game similar to the popular Among Us, with over 10 million downloads.
Having seen the gaming industry in India evolve over the years, D’cruz saw how women were seen more for roles such as marketing rather than core game development. “It’s changing rapidly,” she said, though she wished representations of women as helpless or even props would change. “Having more women in the industry adds value – not just to the games, but to the overall thought process and perspective of everyone involved, which is just as crucial.”
For Nagori, every step of the journey as an entrepreneur has been a learning experience. Her advice to women entrepreneurs: “While it’s good to be humble, it’s also important to have those moments when you’re really proud of your accomplishments.