Today, music streaming platforms aren’t just about songs – they’re a way to connect people. The Indian market is flooded with popular music apps like iTunes, Gaana, Spotify and YT Music, but a shy new entrant has taken the market by storm. Resso – a sister app to ByteDance’s short video streaming app – ICT Tac – is an Indian version of TikTok Music. Launched two years ago, Resso has silently imposed itself on the Indian market.
On Apple and Google’s app stores, Resso’s developer name is “Moon Video Inc,” which seems to indicate that ByteDance is trying to keep the music service as a separate company.
The app is available in India and could now pose a potential threat to competitors with all its features discussed. But what makes Resso different is that it has a TikTok feel in the form of a music streaming app.
A social streaming platform
Resso was launched in 2020 simultaneously in India, Brazil and Indonesia by ByteDance, owner of TikTok. Right after its launch, Resso saw an astonishing 599% growth in August compared to a year ago in terms of monthly active users in India, according to data from mobile analytics firm Sensor Tower.
It is evident that Resso is doing well in satisfying the Indian audience, continuing to tag ByteDance’s idea of binding the internet community. It has secured the rights to multinational labels such as Warner Music Group, Sony Music Entertainment, and T-Series, among others.
An anonymous user calls Resso a “dangerously intelligent AI” that takes risks to come up with new musical choices. “Resso is by far the most intelligently produced streaming platform recommended by a friend. I’m certainly impressed with how it collects data and recommends songs I like. It’s dangerous how the AI becomes so precise.
|Services||Music and Podcast||Music|
|Free Premium Access||1 month||14 days|
|Scrolling interface||Swipe right||Swipe down|
|Live feature||Artists can’t live||Artist can go live and chat with users|
|Other Features||Like and share||Like, share and comment|
Can Spotify ignore the potential threat?
With the help of AI and machine learning, users can now access highly personalized music, based on their personal tastes and interests.
The Spotify recommendation system is a complex system, with many algorithms and ML models used at different levels, all working together to create one of the most advanced recommendation experiences on the music streaming market.
The Goals and Rewards of Spotify Recommendation Algorithms (February 2022)
They are mainly made up of Music Recommender Systems (MRS) which contain at their center information filtering algorithms, chosen from a large catalog of musical elements (for example, artists, albums or songs). Those identified as most relevant to a target user are catered for accordingly, making a massive amount of music available at your fingertips.
(Explainability in Music Recommender Systems, January 2022)
The flowchart represents information-oriented explanations that can be provided to an end user for whom a personalized reading list has been generated.
Over the past few years, automated recommendation systems have been a major focus in the music space, where players such as Spotify, Amazon, and Apple compete to generate the most personalized music suggestions for their users. Based on a 2019 survey of over 9,000 Gen Z and Millennial respondents, Spotify claims that “71% of Spotify Free listeners are under 35”.
Resso has a head start, offering features with better song recommendations. You can use ‘vibes’, which allow you to create GIFs, or ‘lyric quotes’, which allow you to share a particular part of the lyrics as a quote. The “swipe down” mechanism to change the song contributes to the endless loop of infinite scrolling. Users may also come across a “TikTok playlist” on Spotify, which greatly exceeds its scope in terms of content.
Listeners can opt for background visuals while playing a song, feeling a hint of nostalgia, pulled from Windows Media Player or Winamp. Resso lacks a key feature of podcasts readily available on Spotify. But it has one feature that stands out – access to downloadable content between free and paid plans.
Number of Spotify premium subscribers worldwide from Q1 2015 to Q1 2022 (Statista)
According to Statista, in the first quarter of 2022, Spotify had 182 million premium subscribers worldwide, compared to 158 million in the corresponding quarter of 2021. Spotify’s subscriber base has grown significantly over the past few years and has more than doubled since. beginning of 2017. .
But will it continue to do so as competition intensifies?
Right now, Spotify beats Resso with user numbers, but Resso looks set to grow with its unique UI and AI. And there’s only one way to find out, which we’ll find out over time.