Importance of Integrated Analytics in Business

Built-in analytics goes far beyond simply allowing users to examine reports in portals and apps.

Users can interact with data on leading embedded analytics platforms. Users can be authenticated through internal and external web pages and applications, and data permissions can be managed directly from the analytics tool.

The main benefits of integrated analytics stem from the tool’s ability to provide a community-driven approach to data, where people can bring a variety of perspectives and information to a question or issue. particular.

Users can apply the skills of others to their queries and build on the work of others by sharing data. It also facilitates collaboration, which is crucial for obtaining more accurate information faster.

You can communicate information in different ways using built-in analytics. You can securely share dashboards and infographics within your company or with partners and customers.

Here are some benefits of using embedded analytics in your business:

Data-informed decision making

Traditional data analytics relies on BI teams to inform high-level strategic choices. Since the integrated analytics approach is more efficient, there’s no reason teams can’t use data-driven insights to make tactical and operational decisions as well as strategic decisions.

Enterprise business users (as well as customers and partners) can create insights with built-in analytics, enabling both technical and non-technical people to engage.

Marketing, finance, sales and operations professionals can use real-time data to inform the crucial but smaller-scale choices they regularly make. Departmental metrics or KPIs are frequently used.

Also read Embedded Finance: an essential solution to promote financial inclusion

Increased productivity

The inherent efficiency of integrated analysis equals increased production. There is no need to jump back and forth between platforms when a query arises, since business users can immediately get the information they need from the web and mobile apps that are part of their operations.

A few built-in analytics packages also let you grant specific users permission to run queries and generate ad-hoc reports from the website or app. Line-of-business teams can manage their data needs without the assistance of the BI team, allowing them to be much more productive.

Data teams can then focus on tasks requiring their technical expertise. Even if you choose a platform that lacks these ad-hoc capabilities, your organization’s efficiency and insight-based decision-making will improve.

Widespread adoption

Platforms with built-in analytics capabilities, unlike many so-called self-service analytics apps, are widely adopted. In fact, platforms with integration capability have twice the adoption rate of those without.

People are more likely to adopt embedded analytics because of its ease and convenience. And if teams recognize the value of integrating information into their day-to-day decision-making, they will use it even more.

Valuable data products

Many companies produce unique and valuable data that consumers and partners would gladly pay to access, thanks to the ubiquity of data generated in various ways.

Built-in analytics can help these companies quickly turn their reports, data, and visualizations into a solution. Data products can complement existing revenue streams or add value to existing products or services. As a result, the business becomes more competitive and delivers more value to its consumers and partners.


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Lance B. Holton