In Marketing We Trust Releases Definitive White Paper on Implementing Google Analytics 4 – Campaign Brief NZ

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In Marketing We Trust has published a definitive whitepaper on implementing Google Analytics 4. The detailed document is free to download and provides definitive, easy-to-read instructions on setting up Google Analytics 4 (GA4).

For any online business owner, analyst, or marketer who wants to understand the benefits of GA4 and develop a clear plan for implementing Google’s new solution, this is a must-have guide. Written by the experienced data team at In Marketing We Trust, it provides step-by-step instructions for a smooth implementation of the new analytics package.

As a Google Marketing Platform Certified Partner, In Marketing We Trust is one of 20 Australian companies that have been certified by Google to implement the new GA4 solution. You can download the free Google Analytics 4 setup guide here.

The end of June 2022 is the date from which effective online businesses will be fully functioning in GA4. This will give them 12 months of data to analyze when Universal Analytics stops processing new analytics data permanently from July 1, 2023. Recording this 12 month dataset in GA4 provides a complete view of seasonality and having more data improves machine learning models within GA4.

As marketers prepare for these deadlines, the “How to Set Up Google Analytics 4” white paper provides clear guidance on what to do at each stage of the implementation process. Whether companies are migrating to GA4 from Universal Analytics or setting up GA4 from scratch, all the necessary information is contained in the document.

In this step-by-step guide, In Marketing We Trust explains how to implement GA4 in five distinct steps: prepare, discover, design, implement, launch. Every step is important and anyone can set up GA4 – but few know how to do it right. This white paper shows you how to walk through each step of the process efficiently and logically.

Having already migrated dozens of companies from Universal Analytics to GA4, Benoit Weber, Head of Digital Analytics at In Marketing We Trust, explains: “GA4 enables companies to better understand cross-platform and cross-device customer journeys, while respecting user privacy and compliance rules.”

One of the clients for which Weber has already successfully implemented Google Analytics 4 is the Academia del Futuro. The company’s Chief Marketing Officer, Ilana Bielak, said, “Working with In Marketing We Trust will give Academia del Futuro the business visibility needed to make data-driven decisions by taking full advantage of our cross-marketing strategies. -channel and in-app. Being able to measure and understand the impact of our campaigns, as well as how the flow of users on our website and apps are used, is crucial for us to improve day-to-day and to ensure that our main- Kids educational app is always on hand while learning everything about our users needs. »

The transition to GA4 is expected to disrupt all digital markets. The change will see some of the old digital dominators fall, replaced by new players emerging: smaller companies with smaller budgets but smarter marketing teams – using GA4’s more precise insights, integrations and AI to maximize every point-of-contact.

Universal Analytics stops processing new analytics data from July 1, 2023. It is therefore advisable to implement GA4 by the end of June 2022. Over the next few weeks, you should know how you will implement and use the new platform, then plan this switch.

You will need to use GA4 and doing so as soon as possible is the wise move. Being set up competently in Google Analytics 4 means you future-proof your business to prepare for the new landscape beyond the use of third-party cookies, while being GDPR and CCPA compliant.

Time is running out, so get started today by downloading the definitive How to Set Up Google Analytics 4 white paper. In Marketing We Trust provides comprehensive GA4 implementation and configuration services, including support, training and custom solutions.

Lance B. Holton