Industry Size, Share, Trends and Forecasts – Business Merseyside

According to the latest report from the IMARC group, entitled “In-App Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, The in-app advertising market is expected to grow at a CAGR of around 18% during the forecast period.

In-app advertising, or mobile app, refers to a monetization strategy that allows advertisers to market their products and services on smartphone apps. The mobile application requests an advertisement from the network, which then identifies and delivers the most appropriate advertisement to the user in real time using an algorithm. Few in-app ad formats include banners, interstitials, video blocks, and rich media ads. In-app ads are more user-friendly than conventional ads, customizable to user needs, and offer advanced geo-targeting features to improve consumer engagement and retention.

We regularly monitor the direct effect of COVID-19 on the market, as well as the indirect influence of associated industries. These observations will be incorporated into the report.

In-App Advertising Market Trends:

Growing accessibility to high-speed internet and increasing adoption of smartphones and tablets are driving the in-app advertising market. The growing inclination towards mobile apps has enabled service providers to promote their products through innovative video advertisements and generate more quality leads. Furthermore, the massive adoption of social media mobile applications, along with an increasing number of online gaming platforms, further enhance the growth of the market. In-app advertisers use advertising space in mobile online games for promotional activities while offering rewards, extended play time and other benefits. Additionally, the deployment of location-based technology to track customers and advertise personalized content about products and services available nearby is also driving the market growth.

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Global In-App Advertising Market Coverage and Segmentation 2021-2026:

Competitive landscape:

The competitive landscape of the market has been studied in the report along with the detailed profiles of key players operating in the market.

Amobee Inc. (Singapore Telecommunications Limited), Apple Inc., BYYD Inc., Chartboost Inc., Facebook Inc., Flurry Inc. (Verizon Media), Google AdMob (Google Inc.), InMobi (InMobi Pte Ltd.), MoPub Inc. (Twitter), One by AOL (AOL), Tapjoy Inc. and Tune Inc.

The report has segmented the market based on region, type of advertisement, platform and application.

Breakdown by type of advertising:

  • Banner
  • Interstitial ads
  • Rich Media Ads
  • Video Ads
  • Others

Breakdown by platform:

Breakdown by application:

  • Messaging
  • Entertainment
  • Games
  • Shopping online
  • Payment and ticketing
  • Others

Breakdown by region:

  • North America: (United States, Canada)
  • Asia-Pacific: (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe: (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America: (Brazil, Mexico, Others)
  • Middle East and Africa

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If you want the latest primary and secondary data (2021-2026) with cost module, business strategy, distribution channel, etc. Click request a free sample report, the published report will be emailed to you in PDF format within 24-48 hours of receiving full payment.

Main highlights of the report:

  • Market Performance (2015-2020)
  • Market Outlook (2021-2026)
  • Porter’s Five Forces Analysis
  • Market drivers and success factors
  • SWOT analysis
  • Value chain
  • Complete mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.

Other reports from the IMARC group:

About Us

The IMARC Group is a leading market research firm providing management strategies and market research worldwide. We partner with clients across all industries and geographies to identify their most important opportunities, address their most critical challenges and transform their businesses.

IMARC’s information products include major business, scientific, economic and technological developments for business leaders in pharmaceutical, industrial and high-tech organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverages, travel and tourism, nanotechnology and new processing methods are at the top of the list. company expertise.

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Lance B. Holton