Insider Named Leader in IDC MarketScape

Insider, a one-stop platform for delivering personalized, multi-channel customer experiences, helps over 1,000 leading enterprise brands and high-growth startups, including Samsung, GAP Marks & Spencer, Virgin, IKEA, Burger King, Toyota, Santander , Vodafone, Madeira Madeira, Puma, Singapore Airlines, CNN, Lenovo and Estée Lauder accelerate digital growth by connecting data across all channels, predicting future behavior with AI and individualizing experiences to deliver time to value the fastest.

Insider – a platform for personalized, cross-channel customer experiences, announced that it has been named Leader in IDC MarketScape: Global Customer Data Platforms Focused on Front Office Users Vendor Assessment 2021-22. The report is a comparative study of functional capabilities aligned with customer needs and growth strategies of 12 global CDP vendors that primarily benefit front-office users in the areas of Marketing, Customer Experience, Loyalty , customer service, support and sales; outlining their respective strengths, challenges and buyer considerations.

IDC MarketScape recognizes Insider as a “robust yet intuitive platform that helps marketers achieve a 360oh the customer view and optimize the analysis, orchestration and personalization of the customer journey”.

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Gerry Murray, Research Director, Marketing and Sales Technology at IDC, said, “Insider offers a scalable cross-channel customer engagement solution for known and anonymous users; based on a highly flexible customer database, high data ingestion and processing rate, and strong consent management capabilities.

Hande CilingirCo-founder and CEO of Insider said, “Our vision to build an industry-leading cross-channel marketing platform built on a solid CDP foundation that helps our customers easily collect, manage, analyze and activate customer data is validated by our recent positioning as a leader in the IDC MarketScape. Report 2021-22. We have bold plans in place to continue disrupting the marketing technology industry as we strive to help global enterprise brands reinvent the future of customer experience.

Insider’s core customer data capabilities that allow it to outperform other vendors in the market include:

  • Identity Resolution: Ability to assemble customer identities across devices and channels by merging zero, first, second and third party customer data in real time
  • Audience Insights: Allows marketers to analyze their entire customer base and find profitable audiences to target
  • Next Best Channel Predictions: Allows marketers to predict the right channel to engage a customer (from 12+ channels) based on their conversion probability or revenue potential
  • Multi-arm Bandit Testing: Enables marketers to automatically test different cross-channel strategies and eliminate manual guesswork to deliver high-converting 1:1 experiences

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Insider’s extensive portfolio of related product offerings, built on its CDP foundation, further makes it a strong multi-channel customer experience solution that enables 3 key features:

  • Segmentation: Helps marketers define segments based on past or real-time behavior and leverage 7+ AI-driven segments to predict purchase, interest, churn, CLTV, etc
  • Contextual Personalization: Data delivery APIs allow marketers to listen to customer actions and trigger 1:1 contextual experiences that increase product discovery, repeat purchases and loyalty
  • Multi-Channel Activation: Enables marketers to create and deploy personalized journeys across 12+ channels including web, apps, email, SMS, messaging platforms such as WhatsApp, LINE, RCS, etc

Lance B. Holton