Instagram will soon test ultra-tall photos for reel compatibility



Photo and video-sharing platform Instagram may have halted its controversial redesign, but that doesn’t mean the company plans to stop focusing on full-screen content.

According to The Verge, during the weekly Ask Me Anything, CEO Adam Mosseri confirmed that Instagram will start testing ultra-high photos at 9:16 “in a week or two.”

“You can have great videos, but you can’t have great photos on Instagram, so we thought maybe we should make sure we treat both equally,” Mosseri said.

Currently, Instagram exceeds around 4:5 when displaying vertical images that have been cropped accordingly. But the introduction of support for thinner and taller 9:16 photos will help them fill the entire screen as you scroll through the app’s feed.

The Verge reports that some photographers criticized Instagram’s TikTok-like redesign for the way it forces all photos to display awkwardly in a 9:16 frame. The new feed also added overlay gradients to the bottom of posts so text is easier to read. But this clashed with the original appearance of the photographers’ work.

During Instagram’s flimsy redesign test with users, Mosseri admitted more than once that the full-screen experience wasn’t ideal for photos. Now, Instagram still intends to showcase this ultra-high photo experience, but not push it across the board, according to The Verge.

(Only the title and image of this report may have been edited by Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Dear reader,

Business Standard has always endeavored to provide up-to-date information and commentary on developments that matter to you and that have wider political and economic implications for the country and the world. Your constant encouragement and feedback on how to improve our offering has only strengthened our resolve and commitment to these ideals. Even in these challenging times stemming from Covid-19, we remain committed to keeping you informed and updated with credible news, authoritative opinions and incisive commentary on relevant topical issues.
However, we have a request.

As we battle the economic impact of the pandemic, we need your support even more so that we can continue to bring you more great content. Our subscription model has received an encouraging response from many of you who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of bringing you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practice the journalism we are committed to.

Support quality journalism and subscribe to Business Standard.

digital editor

Lance B. Holton