Kendrick Lamar Projects » In-App Experience – VIBE.com

Spotify announced its new interactive in-app experience and launched it with Kendrick Lamar on Wednesday August 10. My Top 5: Kendrick Lamar Projects is an innovative in-app experience that will invite users and fans to select their five favorite Kendrick Lamar albums and share them with their friends and followers on social media.

After the release of Kendrick Lamar’s Mr. Morale and Big Steps, her fifth studio album quickly rose to the top of the charts. The project’s success deemed it “the most streamed hip hop album of 2022” to date by Spotify’s Rap Caviar. Its success sparked much debate among fans who began to compare Lamar’s latest album to his previous ones. Now, with “My Top 5: Kendrick Lamar Projects,” Spotify will bring those same passionate musical debates and conversations to the fore.

To properly use the streaming platform’s immersive feature, users will need to update their Spotify app to the latest version and then visit spotify.com/top5 on their mobile devices. From there, fans can choose from Lamar’s discography and organize them in the visual display, before sharing a personalized visual chart on social media.

Spotify moved the conversation forward on all things Kendrick Lamar with their The ring– collaborative podcast, Last song standing. The seven-episode series reviews every project in Kendrick’s discography, as co-hosts Cole Cuchna and Charles Holmes seek to answer the question: what is Kendrick Lamar’s greatest song of all time?

It’s unclear if another artist will be the subject of Spotify’s new app feature.

Spotify

Lance B. Holton