LinkedIn adds new tools for creators including improved content analytics and updates profile video options
LinkedIn announced new tools for creators, including improved content analytics, new profile video tools, newsletter layout options, a subscriber bell for update notifications and more.
First, on analytics – building on its existing Creator Mode tools, LinkedIn is adding more insights to help creators plan and optimize their approach to content on the platform.
As LinkedIn explains:
“From total impressions to engagement metrics, creators can see what’s working and where they might want to tweak their content strategy.”
As you can see from the example above, the new Creator Mode metrics will provide deeper insight into content performance, helping you better understand what resonates and what doesn’t with your LinkedIn audience.
On top of that, LinkedIn is also rolling out improved post analytics:
“LinkedIn members have always been able to see analytics on posts, but now LinkedIn is adding a new level of detail. Members will see detailed analytics in a summary page, along with more detailed data such as impressions and likes. This data is available for all post types, whether it’s an article, video, or simple text message.
More data is always better, and these enhanced information options could play a big role in helping you strategize better in the app.
LinkedIn is also adding more tools to help creators grow their audience, including improved profile video tools and new metrics on profile video views.
As you can see in this example, LinkedIn will now show new prompts to inspire users on what to share in their profile video, along with these updated view metrics.
A new “Profile Video Ring” will now also be shown in feed and search, so people know you have an active profile video on your page, where they can learn more about you and your experience.
LinkedIn is also adding a ‘Subscribe Bell,” which will allow a creator’s audience to receive alerts whenever they share something new, while also incorporating the ability for creators to feature their newsletter in the “Featured” section. from their profile, making it easier for people to discover and subscribe to their content. .
LinkedIn added creator mode newsletters in November, and this new option will provide more ability to build an audience with the option and maximize your reach through the app.
The battle for top creative talent has become a key focus for all major social platforms – even those that don’t necessarily seem to be in competition, given their more targeted focus.
This is especially true of LinkedIn. On LinkedIn, top influencers are more focused on business and professional development, which many believe wouldn’t work as well in other apps.
But is it true?
TikTok, for example, has seen a surge in career-related content, while YouTube is also a key discovery platform for all types of material, including career and business advice.
In this sense, you must also consider the types of content that each platform facilitates. In the past, for example, LinkedIn wasn’t as video-focused as other apps, but overall usage trends have forced it to catch up – and as more creators post more videos on LinkedIn, it also gives them more experience in the kinds of content they could post on other apps as well, where they could potentially earn a lot more direct revenue for their efforts.
That’s why LinkedIn needs to sweeten the deal for creators too, even if it doesn’t look like it’s at risk of losing them.
Because it could, and it will if it doesn’t, and really, it’s a side effect of all the social apps becoming so similar, because since they all focus on the same tools and options, that also makes the skills inadvertently required for each competition more transferable and intense.
So while it might initially seem like LinkedIn doesn’t need to play the same Creator Economy games, it clearly does, and you can expect more additions like this as it looks to maximize future growth.
You can read more about LinkedIn’s latest creator additions here.