LiveIn Review: Top-Ranking App Is NextGen Social Network

In order to stand out from the crowd in the world of social media platforms, Livehouse Limited’s mobile app Live in reimagined what users expect from the tools that keep them connected. With a concept that resembles the love child of Snapchat and TikTok, the LiveIn app allows users to send image-based content directly to their contacts’ home screens via the downloaded LiveIn widget. This format allows users to connect visually in near real time, since content is sent and consumed almost simultaneously to a specific user.

Rather than posting content for all their followers to consume or private messaging individual users, this effortless content delivery has made the social network much smaller and much more tight-knit. The idea behind the LiveIn widget means users can’t create networks of tens of thousands of subscribers, but that’s a feature, not a bug. Instead, the end game is to foster stronger relationships with the fewest contacts you really want to connect with.

Think of it this way: If your entire Facebook, Instagram, or Twitter follower account had the ability to send photos directly to your home screen at any time of day, your phone would be essentially useless. Instead, the LiveIn widget means the people you care about most can instantly let you know what they’re up to. Now, your free space on your social network becomes less cluttered with advertisements, news and unknown content, but more personal and meaningful.

Of course, what good is the social network without a broader messaging and reach? That’s why the LiveIn app integrates directly with TikTok and other platforms, allowing users to create content for more than just their personal contacts. The in-app ability to create and share memory slideshows of your past posts, reminiscent of Facebook Memories or TimeHop, lets you take a quick peek at some of your friends’ and friends’ most special events. your family.

So while LiveIn has been busy reinventing the social media wheel, it’s important to ask whether this is really what users expect from their connectivity. The answer seems to be a resounding “yes”.

Now a global phenomenon that has dominated mobile app markets since its launch in February 2022, LiveIn downloads exploded in April this year. This success is largely due to viral videos of the LiveIn widget in action that have been shared on TikTok, garnering over 40 million views under two separate hashtags. Of course, LiveIn’s reviews have been quite favorable, which has helped boost its visibility and traffic.

The LiveIn widget has other major advantages. Helping to cement these personal relationships, there has already been widespread adoption among younger users (see TikTok above). It’s reshaping what today’s digital natives know about social media. A generation that hadn’t touched a mobile device before Facebook unleashed the world has never had a social networking experience that didn’t involve intense overloads of unorganized content. The LiveIn app is supposed to change that dynamic by shutting off the rest of the world for a while and allowing users to experience only the “best friends” aspect of social media.

In short, the buzzwords that come to mind here are things like “less is more” and “quality, not quantity”. By removing the noise, the LiveIn app may very well have given the social network the revival it needs to become social again. Its positioning as one of the top-ranked apps in its market shows that its users are ready to rethink social as well.

Brad Anderson

Editor-in-chief at ReadWrite

Brad is the editor who oversees contributed content on ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach Brad at readwrite.com.

Lance B. Holton