Meme-based dating app Schmooze lets matches share memes with each other – TechCrunch

Sharing a meme with someone you just met can be tricky, especially if you’re trying to flirt with them. Do they like wholesome puppy memes? Or maybe they love dark Homelander memes? Either way, Schmooze, the meme-based dating app, is designed to match users with like-minded people who want a laugh.

To use the app, a person swipes right to like, left to dislike, and up to like memes from an AI-curated selection. Matching suggestions will appear on the screen based on the meme choices, and the person can select “Snooze” or “Schmooze”. The algorithm takes into consideration the types of humor that you and the potential partner like or dislike.

Today, Schmooze launched a new feature called “Schmooze Flirts” allowing users to share memes with their matches. “Schmooze Flirts” selects memes from the app’s algorithm that a match would likely make fun of and encourages a user to send a meme to their match to spark a conversation. The user has 48 hours to message the other person or the chat will automatically disappear. The app also provides icebreakers to help you before a match gets deleted.

Users can now also set a distance limit for matches.

Picture credits: small talk

Additional features are coming to Schmooze next week, including meme pickup lines and “Schmooze Ayooo,” an in-app location for users to post funny pictures from their own camera roll. Currently, the app does not allow user memes to enter its algorithm due to quality control and relevance issues. Within the next two months, Schmooze plans to build a user content platform and allow users to upload their own memes.

Schmooze is available on App Store and Google Play Store, however, “Schmooze Flirts” and upcoming features are only available for iOS users. There will be a two to three week delay until features are available on Android devices.

When setting up a profile, the user must respond to their “#MemeVibe” by selecting options such as Dark Humor, Puns, Wholesome, Relatable, NSFW, Games, Anime, Between other topics and categories. They then add profile pictures, a biography, their four favorite musical artists, memes they like, and their list of TV shows.

Note that while there are systems in place to detect fake profiles, no thorough background checks are performed to weed out people with a history of crime or violence. Schmooze’s target audience is Gen Z (17+), so users should always prioritize safety, especially when it comes to online dating.

Vidya Madhavan and Abhinav Anurag founded the startup and beta tested the Schmooze app at Stanford University. In March 2021, Schmooze was released from beta. The dating app has grown to over 50,000 users with over 15 million swiped memes and over 750,000 matches made.

A few months ago, the company raised $3.2 million in seed funding, led by Inventus Capital and Silicon Valley Quad, with participation from Lightspeed and Graph Ventures.

Lance B. Holton