Mobile Analytics Market Future Scope Size, Share, Trends and Forecast 2022-2030 – SMU Daily Mustang

the global mobile analytics market size was estimated at $3.9 billion in 2021and it is estimated that it reaches $22.0 billion by 2030, registering a CAGR of 24.2% from 2022 to 2030. Understanding user behavior is the goal of mobile analytics, which aims to increase engagement, conversion and retention. Mobile analytics covers the mobile web and native iOS and Android apps. Different tools are available in the market, depending on the use cases, to help companies understand how users interact with their mobile applications.

These use cases can be categorized into several categories such as marketing analytics (user acquisition and conversion), product analytics (user engagement and retention), and performance analytics (application performance, i.e. load times, errors and crashes). Mobile analytics typically tracks page views, hits, visitors, source data, action chains, location device information, login/logout, custom event data, and more.

Additionally, app-dependent mobile analytics is much more convenient and accurate than traditional web analytics platforms. Since most mobile analytics tools rely on an SDK to track user activity, vendors can track custom events using various codes, depending on the operating system.

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Global mobile analytics market definition

Mobile analytics solutions are useful for identifying significant patterns in data generated exclusively from mobile sources such as mobile platforms, mobile apps, and mobile Internet browsing. In the current market scenario, various organizations are using mobile analytics to describe different types of data discovery.

Impact of Covid-19 on the Global Mobile Analytics Market

Several industries have been impacted by the COVID-19 pandemic, including mobile marketing and advertising. Companies have cut short-term marketing spend until the situation improves. However, with end users being indoors and preferring to consume content primarily on their mobile phone or TV, the shift of advertising budget from traditional marketing like print and outdoor activities to digital and mobile marketing will experience a peak in the future. Moving away from social media has a positive impact on mobile marketing analytics.

Global Mobile Analytics Market Dynamics

Drivers: The smartphone revolution to generate huge data

According to Snowplow Analytics, mobile business has grown tremendously since the release of the iPhone in 2007. Mobile device usage has grown by double digits every year. Usage data shows that in 2016, mobile internet overtook desktop internet usage. In early 2020, Google announced mobile-first indexing, changing its indexing algorithm and ranking all content on the internet to be mobile-first. The increase in the use of smartphones and the development of multiple mobile applications have led to the increased adoption of mobile analytics.

Globally, improving device capabilities, an increase in data-intensive content, and ever-increasing data consumption due to the continued evolution of the performance of deployed networks are contributing to the increase of mobile data traffic by smartphone. Several Asia-Pacific countries such as India are experiencing massive growth in the number of smartphone users, including growth in rural areas and an increase in average usage per smartphone.

Challenges: Challenges regarding security breaches

The mobile advertising ecosystem, which includes advertising companies (and associated analytics services), app developers, ad campaign companies and mobile users, has become a significant economic force. Targeted advertisements are increasingly delivered based on user data collected by apps. This could lead to potential privacy risks resulting from data collection by third parties.

The market is facing a significant challenge owing to mobile app data leaks. The leaked data violates users’ privacy and can be used by cybercriminals to carry out additional attacks, such as tracking a phone’s location or retrieving called numbers. Data leakage is the process of transferring data from a user’s device without their knowledge and collecting it on the recipient’s side, potentially exposing the data to third parties on the transmission channel.

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Global Mobile Analytics Market Research Report Segmentation

The study categorizes the mobile analytics market based on type, deployment and end users regionally and globally.

By Outlook type (Sales, billion USD, 20172030)

  • Application analysis
  • Campaign analysis
  • Service analysis

Per Outlook deployment (Sales, billion USD, 20172030)

By type of Outlook end users (Sales, billion USD, 20172030)

  • Retail
  • BFSI
  • Government
  • IT and Telecom
  • Media and entertainment
  • Other End User Verticals

Outlook by region (Sales, billion USD, 20172030)

  • North America (United States, Canada, Mexico)
  • South America (Brazil, Argentina, Colombia, Peru, Rest of Latin America)
  • Europe (Germany, Italy, France, United Kingdom, Spain, Poland, Russia, Slovenia, Slovakia, Hungary, Czech Republic, Belgium, Netherlands, Norway, Sweden, Denmark, Rest of Europe)
  • Asia Pacific (China, Japan, India, South Korea, Indonesia, Malaysia, Thailand, Vietnam, Myanmar, Cambodia, Philippines, Singapore, Australia and New Zealand, Rest of Asia Pacific)
  • The Middle East and Africa (Saudi Arabia, United Arab Emirates, South Africa, North Africa, Rest of MEA)

The campaign analysis segment counted for the largest market share, by type

Based on type, the global mobile analytics market is divided into application analytics, campaign analytics, and service analytics.. In 2021, campaign analytics accounted for the largest market share of 51.2% in the global mobile analytics market. Data related to the results of marketing campaigns is called campaign analytics. Marketing can send out promotional emails or use social media to contact customers. It is essential to study and test many indicators to determine the ROI of these marketing actions.

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Each company, brand, or agency will take a different approach to the end of a campaign, with some going into detail and others taking a much broader view. However, while some digital campaigns are simple, using only one or two channels, others are more complex and multifaceted.

Asia Pacific represents the highest CAGR over the forecast period

Based on region, the global mobile analytics market has been segmented into North America, AsiaPacific, Europe, South America, Middle East and Africa. Globally, Asia-Pacific is estimated to hold the highest CAGR of 25.3% in the global mobile analytics market during the forecast period. In China, mobile operators have introduced power management solutions that leverage AI and advanced data analytics to optimize power consumption. AI can help operators increase energy efficiency and manage increased data traffic in the 5G era in terms of network planning and optimization. Operators are also working with supplier partners to test and deploy energy-saving technologies, with the goal of significantly reducing costs and improving energy efficiency.

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Main market players

The mobile analytics market is slightly concentrated in nature with few global players operating in the market such as OpenText Corporation, Facebook Inc., GoodData Corporation, Google LLC (Alphabet Inc.), Contentsquare SaaS, Microsoft Corporation, Oracle Corp , Adobe Inc., Salesforce.com Inc. and AppsFlyer Ltd..

Lance B. Holton