New Zenlist app helps agents and consumers find homes
Zenlist is a mobile app to help agents collaborate with customers and each other. It offers property search through MLS connections and off-market resources as well as some aspects of CRM.
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ZenList is an app for agents to collaborate with colleagues and clients in finding homes.
Platforms: Mobile app for iOS, Android, browser
Ideal for: Real estate buyers, agents and brokers
Main Selling Points:
- Collaborative features
- Customer-oriented search functions
- Interactions between agents
- Search on map of houses in pre-marketing
- Timeline of customer interactions
Zenlist will rely heavily on consumer interest, which is never an easy sell given the market presence of portal search apps, even when prompted by agents.
What you should know
zen list is a mobile application to help agents collaborate with customers and each other. It offers property search through MLS connections and off-market resources, as well as some aspects of CRM. Buyers must be invited by agents, can search by features or by map, register properties and chat with agents.
One thing I find unique about Zenlist is that it’s open to wanting to replace agents’ use of their multiple listings service when it comes to finding homes for clients. I admire their transparency. And the tactic could work.
Zenlist is unique in that within certain markets, it combines local public property streams with pre-marketing with private listings and, where applicable, desktop exclusives.
Of course, most office exclusive listings are part of a brokerage’s internal networking tools. However, a little redundancy never hurts a listing’s ability to sell, and additionally, Zenlist could serve as a brokerage’s in-house listing solution. I think that’s one of its advantages, actually.
The dashboard gives agents access to a timeline of customer activity, such as which properties they’ve viewed, shared, saved, and when.
Each listing is painstakingly detailed and presented with precision in a modern user interface that isn’t cluttered with superfluous features or visuals. This is a very research-centric app.
Map searches use a cool color-coded hierarchy that shows active listings in white, pre-market homes in pink, and open houses in green. Users can also draw lines around neighborhoods to further identify areas of interest.
There’s a ratings-per-listing tool for home buyers, which I like, as well as the ability to share a home for friends and family to view. Collaborative search is the future, in my view, and every agent should also expect to show homes soon to buyers’ social spheres of influence. Anyway, Zenlist allows it.
Live chats are great, giving buyers a vehicle for instant Q&As and agents the chance to stand out with a quick response. (Speed of directing, remember.) Tours can also be scheduled and organized in named folders.
The savvy Zenlist user will be smart about categorizing visits, which can then help both parties recognize ownership similarities and preference histories. Buyers almost always end up returning to an ad they previously rejected.
Conceptually, Zenlist isn’t something too innovative, but its execution is commendable. The app is designed to engage and foster communication at multiple stages of research, which can deepen relationships and keep more data in one place. Search information, preferences, and visit data will not be split across disparate inboxes and CRMs.
Now, can Zenlist usurp its users’ trust in their own MLS search functionality? May be. It’s going to take a lot of marketing and collaborative goodwill. Zenlist has a partnership in place with @properties, and I’m told they have listing data for Texas, Florida, and California ready to go.
In truth, I don’t think there will ever be a single source that agents will use to find homes for their clients. It will probably be a host of options used according to preference. It should be.
And Zenlist is undoubtedly a very valid option.
Do you have a technology product you would like to discuss? Email Craig Rowe
Craig C. Rowe started in commercial real estate at the dawn of the dot-com boom, helping a range of commercial real estate companies build their online presence and analyze internal software decisions. He now helps agents with technology decisions and marketing by reviewing software and technology for Inman.