NPAW to Demonstrate M-CDN Smart Balancer at NAB 2022

BARCELONA—NPAW, a provider of video business intelligence and predictive analytics for streaming services, announced that it will introduce CDN Balancer, an intelligent system for balancing loads between content delivery networks (CDNs) based on quality of experience, as well as extensive analytics. video streaming capabilities 2022 NAB Show April 23-27.

In a first for the multi-CDN industry, CDN Balancer is powered by NPAW’s real-time, vendor-neutral QoE. Processing up to 15 billion video plays worldwide each month, NPAW is the only multi-CDN balancing provider able to detect video performance issues and consumption patterns to optimize video delivery for each user. , region and device, the company said.

“CDN Balancer is the most powerful, advanced and robust multi-CDN management solution for video streaming,” said Ferran G. Vilaró, CEO and co-founder of NPAW. “With our vast quality of experience data and cutting-edge technology, it enables intelligent distribution of content to reduce infrastructure costs while delivering unparalleled user experiences.”

From buffering to bitrate drops, CDN Balancer considers everything that affects video playback and selects the best CDN accordingly. It consists of two separate tools: CDN Selector and CDN Active Switching, which can be used separately or in combination.

With CDN Selector, customers can create and activate multiple CDN balancing configurations based on a comprehensive set of rules that allow deep customization. Leveraging machine learning, it can identify the right CDN by measuring CDN performance at the end-user level to make the best choice for each request.

Services can prioritize CDNs to provide the best possible quality of experience. But they can also factor in pricing and service-level agreements to control costs and ensure each CDN provider’s quota is met, the company said.

CDN Active Switching automatically selects for each video segment the CDN offering the best video quality. Using locally collected real-time bitrate information, it detects CDN and bandwidth changes before they affect video playback. It is then able to seamlessly and seamlessly switch between CDNs multiple times within a single video session.

During the NAB Show, NPAW will also showcase a series of extended analytics capabilities for streaming video. Chief among them is the company’s new Application Analytics solution, the only tool on the market that combines video analytics and application analytics to give streaming providers complete visibility into their users’ journeys.

With Application Analytics, streaming services can understand how users navigate through different sections and features of their application. This pre-video user behavior insights are key to optimizing UI/UX and increasing user engagement. From testing the best way to promote content to identifying key drivers of app usage, Application Analytics gives departments the tools they need to improve their end-to-end video app experience. at the end.

NAB attendees can learn more about new NPAW products by visiting the company’s booth (W10122) in West Hall. Partner events will take place at the booth from 4:30-6:00 p.m. PT nightly, with Setplex on April 24, Ateme and 3SS on April 25, and Kaltura on April 26. Visitors will be offered a selection of Spanish tapas and drinks.

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Lance B. Holton