Quickly Recognized for Mobile Marketing Innovation in the 2022 MarTech Breakthrough Awards Program
A prestigious international annual awards program recognizes the best marketing, advertising and sales technologies worldwide
SEATTLE, August 11, 2022 /PRNewswire/ — Swiftly®, an innovative technology company providing integrated platforms, tools and solutions as well as comprehensive retail media offerings, today announced that it has been selected as the winner of the “Mobile Marketing Innovation Award” in the 5e annual MarTech Breakthrough Awards program. Driven by MarTech Breakthrougha leading market intelligence organization, the program recognizes the best companies, technologies and products in the global marketing, sales and advertising technology industry today.
Swiftly is shaping the future of retail technology, especially for brick-and-mortar partners, by delivering innovative, turnkey digital solutions that power the technology enjoyed by popular retail and e-commerce giants to the rest. of the industry, enabling them to compete and succeed in the growing digital marketplace.
Swiftly empowers retailers to take ownership of the digital relationship with their in-store customers and support them with a robust retail media platform. Swiftly’s technology gives retailers the tools they need to engage customers and influence shopping behavior, while gaining market share from retail media using real-time, first-party data.
Retailers can connect directly with shoppers in engaging and targeted ways through product catalog integration, customer-specific personalization, robust loyalty programs, shopping list capabilities and patented cashless payment systems “SwiftLane Checkout” by Swiftly. Finally, Swiftly can also connect any existing mobile app to its retail media platform or provide a dedicated team who can build a bespoke app in less than 12 weeks.
“We believe that today’s shoppers want a truly connected and seamless experience that connects the app to the physical store. As customers will continue to use apps to find savings, clip coupons and check inventory, 90% of retail sales will still happen bricked across all touchpoints,” said Henry Kim, co-founder and CEO of Swiftly. “Through our team’s expertise and innovation, and our plug-and-play model, we help retailers build the mobile-first strategy they need. This agility helps retailers catch up their backwardness in a rapidly changing environment and sets them up to thrive as we move into a more digitally-centric world.”
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize innovation, hard work and success in a range of categories related to marketing, sales and advertising technology, including marketing automation , market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted over 2,950 nominations from over 18 different countries around the world.
“A strong mobile presence is critical to the survival of brick-and-mortar retailers, especially those lagging behind in the retail technology game. Increased reliance on mobile apps is a trend that retailers cannot afford. ‘ignore as it evolves into the main lifeline that connects them to their customers,’ said James Johnson, Managing Director of MarTech Breakthrough. “When integrated with a loyalty program, mobile apps increase store visits, build trust and bring shoppers back to stores. Everything Swiftly creates connects retailers directly to shoppers in engaging and targeted ways. Congratulations to the Swiftly team for winning the ‘Mobile Marketing Innovation Award.'”
Swiftly is a leading provider of technology solutions for retailers worldwide. Founded in 2018, Swiftly delivers innovative solutions that drive retailer engagement and empower retailers to take ownership of the digital relationship with their customer. Swiftly’s retail tools, mobile platforms, analytics tools and retail media network are integrated into a single unified platform, enabling retailers to accelerate sales and build loyalty while enabling brands to reach more buyers and amplify campaigns using the power of 1st party data. Trusted by hundreds of iconic brands, Swiftly democratizes retail technology and gives retailers the tools they need to compete in today’s crowded marketplace. For more information, visit www.swiftly.com.
About MarTech Breakthrough
Part of Technological breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is dedicated to business, product and people excellence in marketing, advertising and sales technologies. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including Marketing Automation, AdTech, SalesTech, Marketing Analytics, CRM, Content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.