TD launches new TD Easy Trade mobile app

According to a TD survey conducted for TD Easy Trade, three-quarters (74%) of Canadians surveyed believe they need experience before they start trading and investing, and 30% of Canadians have not traded or invested because they don’t think they have enough money to invest. TD Easy Trade was designed with this in mind – to simplify trading and investing – to help new or less experienced investors, with all budgets, start their investment journey with confidence.

TD Easy Trade offers no minimum balance or monthly fees and a pricing structure of 50 commission-free stock trades per year. TD Easy Trade also includes unlimited commission-free trading on all TD ETFs, as well as US dollar accounts to avoid currency conversion fees. TD Easy Trade also provides integrated investment education videos and resources for users and offers access to a team of licensed investment representatives ready to help and answer questions when needed.

“Investors are looking for an easy and affordable way to invest, right in the palm of their hands,” said Tony Ierullo, Vice President, New Investors and Emerging Investor Solutions, TD Direct Investing. “With the TD Easy Trade mobile app, they will have the tools they need to start trading and investing with confidence. The way people want to invest is changing and we couldn’t be more excited to be at the forefront of making investing accessible to all Canadians. “

TD Easy Trade includes the following outstanding features:

  • 50 free stock trades per client, per year
  • Free trading on all 38 TD ETFs, including individual TD ETFs and TD One Click ETF Portfolios
  • US dollar accounts allowing clients to avoid currency conversion fees when buying/selling US stocks
  • Real-time quotes and market data
  • Ability to create and manage a trending stock watchlist
  • Embedded educational videos and resources
  • Ability to develop investment plans that match your goals
  • Support from a team of licensed investment representatives

And when it comes to what motivates investors to dip their toes into the market, long-term goals, trending stocks and fear of missing out are among the biggest drivers. According to the TD survey, many are still investing for long-term goals like retirement (51%), while capitalizing on hot stocks (19%) and fear of missing out (5%) also play a role. role.

“During the pandemic, we have seen a significant increase in demand for investing online, with more people trying to invest on their own from home, and for the first time,” Ierullo said. “As a result, transactions and new account openings reached record levels. This growth in new accounts and transaction volumes was largely driven by new, younger investors, which is why it was important for us to launch an easy-to-use app, with low trading fees and support available to ensure investing is accessible to this emerging and fast-growing investment segment.”

TD Easy Trade is the evolution of TD GoalAssist™, a service offered by TD Direct Investing that was previously launched in October 2020. TD Easy Trade offers an enhanced platform and improved user experience aimed at making it easier for new and emerging investors to get started. TD Easy Trade is the latest service offered by TD Direct Investing, from Canada the largest self-directed online broker, which also includes the organization’s most popular investment platform, WebBroker.

TD Easy Trade

TD Stock Exchange

Traded Funds

(ETFs) trades

first 50 actions

trades per year

After the first 50 stock trades

per year

To free

Canadian stocks and US stocks

Canadian stocks

US stocks

To free

CA$9.99

$9.99

To learn more about TD Easy Trade and to download the app, visit: TDEasyTrade.TD.com.

About the TD Survey
TD Bank Group commissioned Leger to conduct an online survey of 1,503 Canadians aged 18 and older between December 24-26, 2021, using Leger’s online panel. The margin of error for this survey was +/- 2.5%, 19 times out of 20.

About TD Bank Group

The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Group (“TD” or the “Bank”). TD is the fifth largest bank in North America by assets and serves more than 26 million customers across three key businesses operating in a number of locations in financial centers around the world: Canadian Retail, including TD Canada Trust, TD Auto Finance Canada, TD Wealth (Canada), TD Direct Investing and TD Insurance; Retail in the United States, including TD Bank, America’s Most Convenient Bank®, TD Auto Finance US, TD Wealth (US) and an investment in The Charles Schwab Corporation; and Wholesale Banking, including TD Securities. TD also ranks among the world’s leading online financial services companies, with more than 15 million active online and mobile customers. TD had 1.7 trillion Canadian dollars in assets on October 31, 2021. The Toronto-Dominion Bank trades under the symbol “TD” on the Toronto and New York Stock Exchanges.

SOURCE TD Bank Group

For further information: Derek Kirk, Director, Corporate and Public Affairs, TD Bank Group, [email protected]

Lance B. Holton