Walmart+ adds Paramount+ to its list of benefits

Walmart+ shoppers will soon be able to tune into “Star Trek: Strange New Worlds” while putting away their groceries.

Indeed, Walmart is adding a Paramount+ Essential Plan subscription at no additional cost for Walmart+ members. The subscription service will remain at $98 per year, or $12.95 per month, and will include the Paramount + Essential Plan subscription with an added value of $59.

The streaming component, which begins in September, includes recent blockbuster movies like “Sonic the Hedgehog 2,” live sports, and the ever-popular “PAW Patrol” preschool franchise. And if looking to the future with Paramount’s original drama “Strange New Worlds” doesn’t appeal to them, Walmart+ members can visit the past in the “Yellowstone” prequel series “1883.”

“We know that Walmart+ provides members with real value in their day-to-day life – from grocery shopping to filling their tank and more,” Chris Cracchiolo, senior vice president and general manager of Walmart+, said in a statement. “With the addition of Paramount+, we are demonstrating our unique ability to help members save even more and live better by also providing entertainment at a lower cost. Eighty-five percent of US households use streaming services, and Paramount+ has the premium content and general appeal our members are looking for – like Walmart, they have something for everyone. We’re excited about the launch and what’s next for Walmart+. »

Walmart+ offers members unlimited free same-day grocery delivery from stores (minimum order $35), free delivery (no minimum order) and a range of shopping tools such as contactless payment Scan & Go (via the Walmart app) for $98 per year, or $12.95 per month. Other perks include savings on prescription drugs, exclusive member prices and offers, and early access to promotions such as Black Friday and new product launches.

Additionally, Walmart+ members are eligible for six months of free Spotify Premium music streaming service. Walmart+ members can also add unlimited, free, tip-free InHome delivery for an additional $7 per month or $40 per year, Walmart said. Walmart has also increased the benefits of Walmart + Fuel.

“Paramount has had a close relationship with Walmart for years, and Walmart customers connect with beloved Paramount brands, content and characters every day through a range of consumer products available at Walmart stores,” commented Jeff. Shultz, Chief Strategy Officer and Chief Business Development Officer. for Paramount Streaming. “Now, combining Walmart’s vast reach across the country with the broad and popular content of Paramount+ that offers something for everyone is a unique opportunity to expand our partnership.” Together, we’ll bring the full breadth of Paramount+ programming to Walmart+ members. »

The Paramount+ link could be Walmart’s way of competing with Amazon Prime Video. Launched in 2020, Walmart+ has steadily increased its benefits as Walmart looks to take on Amazon Prime.

By comparison, an Amazon Prime membership costs $15 per month, or $139 per year, and includes various perks such as free shipping (two-day, one-day, and same-day delivery options), streaming, shopping, and the benefits of reading. Prime members in 4,000 US cities can sign up for one year of free Grubhub+. Members can shop for groceries at Whole Foods, listen to audiobooks with Audible, subscribe to Kindle Unlimited, watch Amazon Video, and use Amazon Echo speakers. Members can share their benefits with another adult for free, and up to 10 family members can share benefits such as shipping, video, and photos through Amazon Household.

Lance B. Holton