YouTube offers more ways for creators to make money on short films
New Delhi, September 17; YouTube will integrate its Shorts short video app into its partnership program that will help millions of creators get a share of the ad money that Shorts generates.
YouTube also allows creators, who aren’t eligible for the Affiliate Program, to earn money through tips, subscriptions and merchandise sales, reports The Verge.
The goal is to offer better monetization options than Chinese rival TikTok and bring more creators back to Shorts.
To date, YouTube has monetized Shorts through creator funds, purchases, and tips.
YouTube last year announced a $100 million fund to start paying creators who use Shorts.
YouTube Shorts is now watched by over 1.5 billion monthly logged in users with over 30 billion daily views.
In the age of TikTok, Google-owned YouTube Shorts is catching up fast, and the company has seen encouraging results in its early monetization efforts on the short-video creation platform.
Philipp Schindler, senior vice president and chief commercial officer of Alphabet (Google’s parent company), said in July that consumers were obviously increasing and consuming short videos and they were seeing it across multiple platforms, including YouTube.
“We continue to see good user engagement on YouTube. Early monetization results from Shorts are also encouraging, and we’re excited about the opportunities here,” Schindler said on a call with analysts.
“We are delighted with this opportunity,” he added.